BMW X1 obtains a five-star rating at the latest Euro NCAP tests

BMW proves once again that their models meet the premium badge assigned by the Germans, safety being a very important fact when manufacturing a model. After the latest Euro NCAP tests we find that BMW X1 received the maximum overall rating from the specialists at Euro NCAP.The German model is rated with a five-star score thanks to its increased safety for both passengers and pedestrians. Skimming

New BMW sub-brand: BMW i

The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose

BMW of North America, LLC Announces Best Dealership Awards

BMW of North America, LLC today announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S. Thirty-two of the 338 BMW dealers nationwide achieved “2011 Center of Excellence” status based on high customer satisfaction, outstanding brand representation, operational excellence and profitability.The BMW dealer network continues to invest in their sales and